Our partnership began 15 years ago while developing the iconic Soap & Glory cosmetics range. Together, we managed, sourced and developed leading brands, including No7 during its reign as the UK’s no.1 makeup and skincare brand. Since then with FRH our combined skillset have propelled many indie beauty brands to new heights and global accolades.
We’re a team of two — that’s how we keep our pricing competitive. FRH has been a team of eight before, but now bring in trusted experts from our network when needed, for example working with lawyers to finalise contracts while we handle the beauty-specific detail.
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PartnerWith a track record of launching and scaling iconic beauty brands, Victoria is an expert in product development and sourcing. As the founder of FRH, Victoria has guided over 80 brands, from indie sensations to established
names, through every stage of growth.Her unmatched expertise in supply chain optimization, contract negotiations, and innovative product design sets the foundation for FRH’s unique market positioning. Victoria’s hands-on approach and vast network are the engines powering our journey from concept to consumer.
One of her favourite games to play is ‘guess the product cost’ and it’s not often she loses! So go on, challenge her to a game.
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PartnerA seasoned beauty industry leader, John brings 20 years of experience in global brand management, product development, and market expansion. Known for his strategic acumen, John has been at the forefront of some of the most successful beauty launches in the industry. His deep understanding of consumer trends and relentless pursuit of excellence drive the innovative spirit of FRH.
John’s leadership is integral to shaping our clients strategy and ensuring every product resonates with our audience’s desires.
John is basically the Yoda of brand building and product development.
